Music is Not Something You Use Words to Describe

We believe music is something you can see and feel as well!

Music Discovery is Being Threatened

More creators than ever are seeking success, making it harder for talented artists to break through.
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With more artists than ever seeking success, it is becoming increasingly difficult for artists to break through the sea of content in a way that builds lasting fandom.
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Welcome To Pareidolia Productions

A new start-up production studio changing the way we experience music and video together!

Who We Are

We are a collection of music superfans who live to see and feel music as much as we hear it! We're empowering fans and artists to cut through the sea of content and meet each other!
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We Create Valuable Interactive Experiences For Music Fans & Artists

Our mission is to create interactive entertainment experiences that unite music fans & artists globally, connect music with art and empower discovery.

SyncIt | Where Art Meets Music

SyncIt, our first signature experience, merges art with music into a captivating interactive visual music experience for fans and artists globally! Pair music with visuals and discover music visually in a new interactive social media series!
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Each Episode of SyncIt Features Custom Visual Art

Album art for the streaming age, Canvas’s provide a dynamic visual element that enhance the music listening experience, allowing artists to engage with listeners in a more immersive way. SyncIt is simple - share music that best fits with the art & story.

Ani Kuni

Polo & Pan

The Scotts

Travis Scott

Tulum

Deep Chills

SyncIt is for
Everyone

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The Fan

You listen to music and love its ability to enhance emotions and everyday life. You want to experience the magic of SyncIt and discover music visually, even if you are not actively participating.
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The Aux Master

Confident in your music abilities, you are the friend that always gets handed the aux cord to work your magic. You love sharing music you are currently listening to and are passionate about others feeling the power of your vibe as well.
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The Artist

You are a talented artist who makes their own music. You know your work has limitless potential, and with a platform to showcase it to the world, you are confident it will be enjoyed by wider audiences.

More Questions

What is SyncIt?
SyncIt is a new interactive visual music experience! Pair music with visuals and discover music visually with a global community of music artists and fans in a new interactive social media series.
What does an episode of SyncIt consist of and how do I play?
Each episode leads fans to custom visual art, where SyncIt turns interactive! To play, share the music you see at the end end of each episode! As fans share music, our team will curate a global visual music discovery experience. Fans can play SyncIt on Instagram, TikTok, or Youtube Shorts.  
What is a Visual Art Canvas?
Album art for the streaming age, Canvas’s provide a dynamic visual element that enhance the music listening experience, allowing artists to engage with listeners in a more immersive way. See below for examples!
Examples
What type of songs should I share?
There are no guidelines - Archie wants you to share whatever music you see! Additionally, fans can share their music however they prefer, whether its commenting their favorite song or using the visual to post their music! 
What happens after I share my music?
As fans share music, our team will curate a unique and valuable visual music experience for fans and artists globally. Through the Fan Feed, fans can discover music shared by other fans that resonates with the looks and feels of the visual. We will use the emotions provoked from Archie's visuals to strengthen connections with each other. Finally, we will unite the global superfan community with an episode wrapped, providing data-driven music insights and highlighting global fandom.
Where can I play SyncIt?
Fans can play Season 1 of SyncIt on Instagram, TikTok and Youtube Shorts.
When will Season 1 of SyncIt launch?
Season 1 is coming Fall 2024!